Size matters – a feature the technology industry still hasn’t figured out

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phonesizes

I just read a charming article about “a petite woman’s experience with a new “large” smartphone. While the article is purely subjective it does shed light on the fact that the technology industry has largely ignored product sizing features. This is quite unusual when you really consider it since so many other products that we consume come in a variety of sizes. I need only remember the latest shopping expedition with my wife, two daughters and son for school/summer/swimming/xyz social event clothes to be reminded of the importance of product sizing. There are many multitudes of products in the marketplace that have clearly addressed ergonomic constraints for various sized humans.

Dolls

Yes, technology companies — people come in different sizes! So do clothing, shoes, helmets, cars, diaper bags (sorry love). You name it and they usually come in different sizes. Heck, you can even buy weights made of REALLY complicated – iron – to work out with in different sizes [sic].

iron hex dumbbell

But not smartphones. Or computer mice. Or keyboards. Or even computer monitors to certain degrees. Sure, I know all of those technical marvels come in different sizes. But they rarely come in multiple sizes of the same model and specification. There are exceptions of course. Take for instance the newly launched Apple iPhone 6 and 6+ (bias alert: I ordered an iPhone 6+). This new model comes in only two sizes. Really big and huge, for a mobile phone. Which is great! For people like me who have huge silverback gorilla hands. What is the poor 5’2″ woman Leslie H. supposed to do? Keep her old iPhone 5S with the now so lethargic A7 chipset (ARMv8 processor)?

This begs a serious question for the product managers and marketers of companies like Apple, Samsung, Google, Amazon and others. Why not release an iPhone or Galaxy or Google phone in XS, S, M, L, XL, XXL sized versions? The technology is the same, just much more planning involved in design, manufacture, logistics and components. Why isn’t it worth it? Are consumers not demanding the right products or is it because people continue to buy huge mobile phones that they simultaneously love and hate?

What are your opinions on the subject?

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