Christensen – How will you measure your life?

Avoid the “Marginal Costs” Mistake We’re taught in finance and economics that in evaluating alternative investments, we should ignore sunk and fixed costs, and instead base decisions on the marginal costs and marginal revenues that each alternative entails. We learn in our course that this doctrine biases companies to leverage what they have put inContinue reading “Christensen – How will you measure your life?”