businessagility

The Death of Agile – How to rename stuff and make money

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I’m sitting here on Sunday morning thinking about how there is a propensity in the “Agile” space to re-name or [re] label things that already exist so they supposedly become “new” things. That action in of itself is not bad. It can create new value, new wealth, new knowledge. Perhaps?

It becomes bad when it is sold as something entirely new, but it isn’t actually. Where is the innovation? In the content or context — how the pieces were moved around or collected or displayed?

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