Business Outcomes and Measuring the Wrong Things

April 3, 2018 – by Marshall Guillory Just read an interesting article. The average Chic-Fil-A unit brings in $4.4M in revenue. The average McDonald’s $2.5M. With many similarities, it begs the question of what is it in Chic-Fil-A’s system that creates almost 2X the amount of value for shareholders for a single unit? My hypothesis:Continue reading “Business Outcomes and Measuring the Wrong Things”