If a scientific paper concludes that, say, pair programming is more efficient by 27.2 percent, with or without explicitly stating “as observed with 32 undergraduate students writing a 50- to 80-line piece of Java code for a simple desktop program,” decontextualization rapidly transforms this message into the following: “It was scientifically proven that pair programming is 27 percent more effective than the waterfall way;” then into this: “By adopting pair programming you’ll cut your time to delivery by a quarter.” The context is lost, sometimes intentionally, sometimes naively. Pair programming is just an example of an agile meme; replace it with your favorite one.
Source: Voyage in the Agile Memeplex – ACM Queue
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